Travel
Instant Itinerary Creation for Complex Travel Leads
A leading B2B destination management company specializing in European tours faced a recurring operational bottleneck: building customized travel itineraries for incoming leads.
Most requests arrived via email or WhatsApp from travel agents, often containing loosely structured requirements like:
“4 nights Switzerland + 3 nights Paris”
“Honeymoon couple”
“Need scenic trains”
“Mid-range hotels”
“Traveling in September”
Each itinerary required a senior travel consultant to:
Parse the request
Research hotels and activities
Check seasonal availability
Build a presentable proposal
Format the itinerary into HTML/PDF
This process typically took 4–24 hours, slowing response time and reducing conversion rates.
Subverse Agent Orchestration
Subverse deployed a multi-agent itinerary generation workflow:
Trigger:
A new lead arrives via CRM, WhatsApp, website form, or email.
Agents involved:
Lead Parsing Agent
Extracts travel parameters from unstructured messages
Identifies destination, duration, traveler type, budget signals
Destination Planning Agent
Builds a day-by-day travel plan using internal travel knowledge base
Recommends routes, activities, transfers
Supplier Availability Agent
Checks hotel inventory and pricing via supplier APIs / internal DB
Suggests alternatives if inventory is limited
Itinerary Design Agent
Generates a fully formatted HTML itinerary
Includes maps, activities, hotel images, and transfer details
Sales Copilot Agent
Sends the proposal to the travel agent
Suggests upsells (private tours, premium trains, upgrades)
Integrations
CRM (HubSpot / Zoho / Salesforce)
Supplier inventory systems / hotel APIs
Internal travel content databases
Email / WhatsApp / Slack
Google Maps / location APIs
Measurable Outcomes
Proposal turnaround time: reduced from 12 hours → under 3 minutes
Lead response speed: improved by 90%
Sales team productivity: 3× more itineraries handled per agent
Conversion rate: increased due to faster responses
Multimodal + Memory
Parses voice notes from travel agents
Accepts PDF requests or screenshots
Maintains travel agent profile memory (preferred hotel brands, budgets, traveler types)
